As October is marked as Pink Ribbon Month, Mobilink together with Pink Ribbon Campaign has highlighted its support for ‘Pinktober – the carcinoma Awareness Month’, by turning the Asian country Monument pink with lighting effects.
This initiative is in accordance with international support for ‘Pinktober’, that has seen known monuments like the Pyramids (Egypt) and {also the} Merlion (Singapore) also turned pink to make awareness of carcinoma.
This effort could be a continuation of Mobilink’s nationwide support for the Pink Ribbon Campaign throughout ‘Pinktober’ as a part of that Mobilink has collected donations through a SMS campaign and has conjointly educated customers victimization data material distributed through bill inserts, client care centers and advertising. The campaign is being conducted below the umbrella of Mobilink Foundation, that is that the solely registered non-profit organization in Pakistan’s telecommunication sector and has joined hands with Pink Ribbon Campaign to assist them attain larger reach for the noble cause.
Omar Manzur, Head of company Communications Mobilink talked concerning the attention drive as a way to really creating a distinction to the society, accenting, “As a socially accountable organization, we tend to believe that awareness is that the initiative towards a healthy society. we tend to area unit glad to own partnered with Pink Ribbon to point out our commitment towards this cause. symbolising the Asian country Monument to unfold awareness concerning carcinoma could be a distinctive means of expressing commonness that shows Mobilink’s commitment towards the cause.’’
Representative of Pink Ribbon at the ceremony mentioned the importance of carcinoma awareness, saying, ‘’1 out of nine girls in Asian country area unit at the danger of carcinoma, that claims the lives of forty,000 girls within the country once a year. we tend to appreciate Mobilink’s support for the cause and their innovative plan of spreading awareness concerning carcinoma. Such initiatives area unit guaranteed to unfold an efficient message bent everybody.’’
October is widely known worldwide because the month of carcinoma awareness, and Pink Ribbon Asian country is that the solely nationwide campaign that has been operating for the past eight years and has with success taken the lead by raising public awareness into the causes of carcinoma and promoting the importance of early detection for higher treatment and survival. throughout ‘Pinktober’, Pink Ribbon hypersensitized ladies and ladies by composition varied events and activities for direct interaction. additionally to medical camps for recommendation and clinical examination, Pink Ribbon conjointly organized a free national screening program together with its partner hospitals.
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